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Oct
25
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While Dior denied using false eyelashes to fluff her flutterers, they admitted to retouching the lashes in Photoshop to “separate/increase the length and curve of a number of her lashes and to replace/fill a number of missing or damaged lashes, for a more stylised, uniform and tidy effect.”

A Christian Dior mascara ad featuring the actress Natalie Portman has been banned in the UK.

Christian Dior received a lashing from UK’s Advertising Standards Authority (ASA) for exaggerating the effects if its mascara.

The ad for the the brand’s DiorShow New Look, which featured spokesmodel and actress Natalie Portman showing off long ,dark eyelashes, has been banned in the United Kingdom for misleading customers.

Beauty foe L’Oreal complained to the ASA, according to the ruling on the regulator’s website.

Dior has denied that they enhanced Portman’s lashes — sort of.

While they denied using false eyelashes to fluff her flutterers, they admitted to retouching the lashes in Photoshop to “separate/increase the length and curve of a number of her lashes and to replace/fill a number of missing or damaged lashes, for a more stylised, uniform and tidy effect.”

According to Dior, that’s just standard procedure.

“[We] did not consider that the post-production techniques went beyond the likely consumer expectations of what was achievable using the product,” a spokesperson said.

The ASA wasn’t buying it.

“We considered that the ad’s claims ‘Lash-multiplying effect volume and care mascara’, ‘… an unrivalled lash creator effect’ and ‘delivers spectacular volume-multiplying effect, lash by lash’, particularly in conjunction with the image of Natalie Portman’s eye lashes, would be understood to mean that the mascara could lengthen the lashes, as well as separate them, increase their thickness and volume, and generally enhance lash appearance,” a spokesperson said, regarding the ruling.

Dior had not received any complaints from customers regarding the ad.

The ASA has thrown the hammer at a number of beauty companies, banning ads for cosmetics, clothing and fragrances.A clothing company called Drop Dead came under fire for showing a model who appeared “underweight and looked anorexic.”

Melanie Thierry’s dizzying turn in an ad for the YSL fragrance Opium was banned because it appeared to simulate druge use.

A CoverGirl mascara ad featuring model Nicole Fox was lambasted for stating that “lash inserts were applied to both of Nicole’s lashes to add lash count before applying mascara,” — in the fine print.

Source

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